Introduction to VivaNova
VivaNova is a Event and Lifestyle Marketing Company that blends refined design, strategic storytelling, and high-touch execution to create moments that move people.
We craft experiences that elevate brands, inspire audiences, and build lasting connections—bringing luxury, culture, and purpose together in every detail.
Beliefs & Values
VivaNova is a social-impact events and lifestyle company built on a simple belief: unforgettable experiences should create unforgettable opportunities.
Founded in 2013 by a group of friends who believed that life’s best moments happen when people gather around exceptional food, wine, music, and conversation, VivaNova has grown from a passion project into an event company with national reach.
Rooted in the heart of rural America, we exist to uplift the people, talent, and traditions that make our communities vibrant. We bring together farmers, artisans, musicians, makers, culinary creators, and small businesses—transforming our events into powerful platforms that showcase their expertise, expand their audience, and fuel economic growth.
At VivaNova, wine, food, music, and culture are more than elements of an event—they are bridges.
Bridges that connect people to each other. Bridges that connect communities to new opportunity. Bridges that invite discovery, joy, and meaning.
Our experiences are designed to be welcoming, stylish, elevated, and never pretentious. Every detail—from the first pour to the final moment—reflects our commitment to authenticity, creativity, and human connection.
And because we are a social-impact enterprise, every gathering we produce directly strengthens the communities we serve. Forty percent of all VivaNova profits are reinvested into sending youth from rural and underserved communities to college or skilled-trade programs through Thirt13n.
When you partner with VivaNova, you’re not just planning an event—you’re building opportunity, supporting local creators, strengthening rural markets, and creating lasting change.
We entertain. We uplift. We connect. We give back. That is the heart of VivaNova.
What We Do
At VivaNova, we design, produce, and curate experiences that bring people together—and create lasting impact long after the event ends. As an event and lifestyle company, our work spans intimate gatherings, large-scale celebrations, corporate experiences, culinary showcases, cultural programming, and premium wine and beverage events. But no matter the size or setting, every VivaNova experience is crafted with purpose, excellence, and connection at the center.
We plan and execute a full spectrum of events, including:
- Weddings and private celebrations
- Corporate conferences and retreats
- Tastings, wine dinners, and pairing experiences
- Music and cultural events
- Community festivals and artisan markets
- VIP hospitality and luxury experiences
From concept to execution, we handle every detail—design, culinary experience, entertainment, décor, logistics, and guest engagement—ensuring each event is seamless, stylish, and unforgettable.
We partner with:
- Farmers and growers
- Artisans and makers
- Musicians and performers
- Culinary and beverage creators
- Small businesses and specialty producers
Our events act as powerful platforms that amplify their expertise, introduce them to new audiences, and help them grow their businesses.
VivaNova experiences are woven with the flavors, sounds, and stories of rural America.
We use:
- Food and wine
- Music and performance
- Art and craftsmanship
- Local culture and tradition
to create events that feel meaningful, authentic, and welcoming.
Every event fuels opportunity.
Every partnership strengthens a community.
Every experience helps build a better future.
We entertain.
We uplift.
We connect.
We give back.
This is what we do.
This is VivaNova.
Our Promise
Every experience we create reflects our belief that luxury should have purpose and success should be shared. You are investing in communities, inspiring futures, and transforming lives.
Our Mission
Our Fourfold Model
Vivanova is More Than Just an Event Company...
We operate through a fourfold mission that blends luxury, social good, and sustainable development. Here’s what you can expect fro Vivanova:
1. Create unforgettable events and experiences
that bring people together through excellence, creativity, and purpose.
2. Empower small businesses in rural communities
by helping them access urban markets, while supporting them with marketing, branding, and exposure.
3. Reinvest profits into education, providing scholarships
and resources that give students a real chance to succeed.
4. Strengthen communities by bridging business,
culture, and philanthropy through events that generate joy, purpose, and connection.
VivaNova Tasting Societies
Where Taste, Culture, and Purpose Come Together
The VivaNova Tasting Societies bring together curated wine and spirits experiences, global education through Winery U, and a community of members who believe great taste should create great impact. Each society blends refined tasting events with storytelling, culture, and learning — all while supporting scholarships, rural producers, and youth apprenticeships through Thirt13n.
Members enjoy monthly selections, exclusive events, concierge access, and reciprocal privileges across our partner network of wineries, distilleries, and tasting clubs. Whether you’re a collector, a corporate host, or simply curious, the Tasting Societies offer a world of discovery rooted in connection, craftsmanship, and purpose.
Explore the societies, join as a member, and be part of something meaningful — where every sip supports education, opportunity, and community.
WINERY U: Corporate Learning & Beverage Education
What Winery U Offers
- 1. Monthly Corporate Learning Modules: Wine varietals, bourbon profiles, labeling, pairing, hosting tastings, and understanding beverage culture in business.
- 2. Wine, Bourbon & Spirits Video Library: Guided tastings, etiquette, differences between spirits, ordering confidence, and food pairing.
- 3. Downloadable Corporate Tools : Flavor wheels, region maps, pairing charts, tasting sheets, templates, and conversation guides.
- 4. Concierge Integration : Curated bottles, corporate tastings, development sessions, networking evenings, and private workshops.
- 5. Corporate Tasting Events & Team Experiences : Tasting events, leadership workshops, corporate dinners, networking salons, and staff appreciation experiences.
What You Receive When You Book a Vivanova Event
- Personalized event design tailored to your vision and goals.
- Five-star culinary and beverage experience featuring partner farmers, wineries, and small producers.
- Full-service event management covering all logistics and staffing.
- Marketing and branding support for corporate and non-profit clients.
- Access to the Vivanova Partner Network of artisans and entrepreneurs.
- The gift of purpose — each event helps fund scholarships and youth apprenticeships.
- Optional post-event impact report detailing community outcomes.
FAQs About Events
We design everything from private dinners, brand activations, and charity galas to corporate conferences, wine tastings, and lifestyle experiences.
Absolutely. We give rural entrepreneurs a platform to showcase their products through curated city events and tastings.
We recommend booking 60–90 days in advance for large-scale events; smaller activations can be arranged sooner.
Yes. Every event contributes to scholarships and often includes tastings, workshops, or mentorship activities.
Yes, we partner with like-minded companies, sponsors, and organizations that share our vision for innovation and community impact.
Yes. Our team coordinates events across the U.S., from vineyards to city rooftops.
Get Involved
Become a Partner
We collaborate with small businesses, farmers, and wineries to bring their products to a broader audience through our curated events and experiences.
Our partners receive exposure, marketing support, and opportunities to grow alongside our social enterprise network.
Join the Vivanova Team
Vivanova is powered by passionate professionals — event producers, chefs, sommeliers, and creatives who bring purpose to luxury. Here’s how to join us:
- Visit the Careers Page: Explore openings and seasonal opportunities.
- Apply Online: Submit a simple form with your résumé and experience.
- Interview & Orientation: Learn our standards through the Vivanova Academy program.
- Training & Growth: Gain access to Thirt13n’s RFields and Apicius training programs.
- Work With Purpose: Every role supports scholarships and rural business growth.
We’re seeking: Event Producers, Culinary & Beverage Professionals, Brand & Marketing Specialists, and Operations Staff.