Vivanova’s tasting societies and educational platform, Winery U, together create a world where enjoyment meets expertise.
Designed for individuals, corporations, and partners, this dual experience blends luxury tastings with learning, reciprocity, and global collaboration.
About
Vivanova curates four distinct tasting experiences aligned with lifestyle, business, and culture.
Each society includes guided tastings, Winery U education, and access to partner venues. Members may belong to one or multiple societies and enjoy shared pricing through our reciprocal network.
Key features:
- Monthly wine (and spirits) selections
- Business and lifestyle events
- Concierge booking for private tastings
- Access to partner wineries, distilleries, and breweries
- Corporate/Executive options
- Educational access via Winery U
Vivanova Concierge
Curating Luxury, Connection & Access
The Vivanova Concierge is your personal gateway to a world where sophistication meets service. Designed exclusively for our Tasting Society members, the Concierge team ensures every experience is seamless, personalized, and unforgettable — from private tastings and event access to travel coordination.
In other words, your private point of contact for all Vivanova experiences.
- Personal reservations for tastings and events
- Curated itineraries for visiting partner wineries, distilleries, and breweries
- Private/corporate group bookings
- Special requests for executive entertaining
Contact the concierge: concierge@vivanova.com or 202-555‑0139
Reciprocal Clubs
Members of one Vivanova tasting society enjoy the same pricing and access at participating societies and partner venues.
What Does Reciprocal Mean?
- Same member pricing across listed clubs
- Ability to attend tastings in other regions
- Priority for special releases and collaboration events
- Ideal for traveling members and corporate accounts
Wine Club
A refined membership for those who want monthly access to premium wines and education through Winery U.
Includes:
- Monthly wine selections (2–4 bottles, curated)
- Digital tasting notes and food pairings via Winery U
- Invitations to Vivanova tasting salons
- Access to the four Vivanova tasting societies (Executive, Soigné, WSB, Enigma)
- Same pricing at reciprocal clubs and partner societies
- Optional add-ons: corporate tastings, gifting programs
4 Vivanova Tasting Societies
Executive Circle — The Business of Taste
Leadership in Every Glass.
The Executive Circle transforms wine into a tool of diplomacy, leadership, and influence. It is built for professionals who recognize that the world’s most meaningful deals often begin over a shared bottle.
Purpose: To show how the corporate world uses the drink world — blending refined taste with relationship strategy.
- Private boardroom tastings and leadership dinners.
- “Wine as Business Currency” masterclasses on hosting and negotiation.
- Concierge pairing services and sommelier support for executive events.
- Reciprocal pricing and guest access at global partner clubs.
- Every event supports youth apprenticeship and leadership initiatives.
WSB Society (Wine • Sport • Business) — Performance Meets Refinement
Where Competition Meets Culture.
WSB unites those who thrive on both competition and camaraderie — where athletic precision meets the poise of fine wine. It’s designed for leaders who live by performance, teamwork, and class.
Purpose: To merge the passion of sport with the elegance of wine, creating a new arena for connection and giving back.
- Private tastings in golf, motorsport, and stadium hospitality suites.
- “Beyond the Athlete” speaker series exploring careers behind the game.
- Health-conscious and low-ABV selections for active lifestyles.
- Reciprocal privileges at sports hospitality clubs, wineries, and distilleries.
- Membership supports Thirt13n’s RFields and Race2Success youth programs.
Soigné Society — Where Art, Fashion & Wine Intertwine
The Taste of Culture.
Soigné celebrates the artistry of wine — its beauty, elegance, and ability to inspire. This society attracts tastemakers, creators, and those who see culture as an essential pairing to every great vintage.
Purpose: To make wine the centerpiece of cultural connection — ideal for elegant nights out, gallery openings, or culinary salons.
- “Sip & Style” events uniting vintners, designers, and culinary artists.
- Live sessions with renowned winemakers and creative innovators.
- Spotlight on sustainable, women-led, and avant-garde producers
- Reciprocal privileges across Vivanova’s art, fashion, and culinary partners.
- Each event funds mentorships for emerging artists and entrepreneurs.
Enigma Circle — The Secret Circle of Discovery
For Those Who Crave the Unrevealed.
Mystery is the new luxury. Enigma offers invitation-only access to hidden tastings and surprise destinations known only hours before the event.
Purpose: To restore intrigue, adventure, and intimacy to the wine experience.
- Cryptic invitations to tastings in undisclosed venues — from private estates to yachts and rooftops.
- “Global Passport” program unlocking rare wines and regional secrets.
- Immersive storytelling experiences engaging every sense.
- Reciprocal privileges through the global Vivanova and Bourbon Alliance network.
- Members may gift or donate their experiences to fund Thirt13n scholarships.
Winery U: The Educational Hub of Vivanova
Wine education made accessible, inspiring, and elegant. Winery U is Vivanova’s learning platform, designed to make wine, spirits, and beer appreciation accessible for all members of the tasting societies.
Winery U bridges education and experience. Members can learn how to taste, pair, and appreciate wines, beers, and spirits through structured digital modules or by joining live tastings streamed from our partner venues.
Key features:
- Monthly curated lessons that match wine club selections
- Interactive tasting guides and video demonstrations
- Winery, distillery, and brewery spotlights
- Modules on wine, spirits, beer, and mixology
- Food pairing and sensory training
- Certificates of completion and advanced levels
Frequently Asked Questions
The Vivanova Tasting Societies are exclusive circles that blend education, culture, and refined experiences through wine. Each society—Executive Circle, Soigné, WSB, and Enigma—offers a distinct atmosphere and focus, from corporate refinement to artistic immersion.
Membership is available by application or invitation. Individuals and corporations may apply directly through the Vivanova Concierge. Select societies, such as Enigma, are invitation-only and require nomination or referral from an existing member.
• Access to monthly tastings and private events
• Invitations to exclusive gatherings
• Access to Winery U online courses
• Concierge support for bookings and reservations
• Reciprocal privileges across partner clubs and societies.
The Concierge is your personal service hub for all Vivanova experiences. They handle invitations, reservations, billing, and personalized recommendations to ensure your experience remains seamless and elevated.
Members of one society enjoy shared pricing and privileges across all four tasting societies and selected partner clubs worldwide through the Vivanova Reciprocal Network.
Events are curated by Vivanova’s sommeliers, partners, and cultural advisors. Themes rotate between luxury pairings, harvests, masterclasses, and collaborations with artists, chefs, and athletes.
Yes. Each membership tier includes guest passes per event, with additional access available through the Concierge by request.
Membership dues are billed annually through the Concierge, with renewal notices sent 30 days prior to expiration. Payment options include credit card, ACH, or corporate invoice.
Members can upgrade at any time by contacting the Vivanova Concierge, who will review current benefits and facilitate the transition.
Vivanova goes beyond wine—it’s about connection, purpose, and transformation. Each society integrates education (Winery U), curated luxury (Concierge), and community impact through partnerships.
For questions, membership assistance, or partnership inquiries, please contact: concierge@vivanova.com or +1 (202) 555‑0139
Partnerships
For wineries, distilleries, breweries, hotels, resorts, private clubs, and luxury brands.
How it Works:
- Complete the Partnership Application.
- Vivanova reviews brand alignment and audience fit.
- Approved partners are added to our tasting calendar, Winery U courses, and reciprocal network.
- Your products/services are featured in tastings, concierge offers, and educational modules.
Benefits:
- Product placement in tastings and courses
- Exposure to high-end members and corporate circles
- Co-branded events (in-person or virtual)
- Listing as a reciprocal/partner club
Join the Vivanova Tasting Societies
Experience curated tastings, exclusive venues, and a global network that blends culture, business, and exceptional craftsmanship.